NewFounding member launch

Feel better. Live better. Start today.

Weight management starting at $129.99. Limited introductory pricing.

Physician-supervised care for weight, men's and women's health, hair, skin, hormones, and wellness and longevity.

  • First video visit typically within 3 business days
  • No insurance required
A woman standing in her kitchen in morning light, holding a glass of water
HIPAA-secure visits
-14.2%Average body weight change at 12 months among members on a physician-directed plan.
  • Board-certified physicians
  • Licensed in 48 states
  • HIPAA-secure visits
  • No insurance required
  • Cancel anytime
How it works

Three steps, and none of them involve a waiting room.

01

Tell us your story

A 3-minute intake. Your history, your goals, what has and hasn't worked before. No judgment, no lectures.

02

Meet your physician

A video visit with a board-certified doctor who reviews your labs, medications and metabolic picture with you.

03

Start your plan

Medication when it's right for you, nutrition built around the food you actually eat, and monthly check-ins.

Founding member pricing

Clear prices. Every category of care.

Limited introductory pricing for founding members. Every treatment begins with an individual medical evaluation.

Weight Management

Starting at

$129.99

  • Semaglutide 15 mL$129.99
  • Semaglutide 30 mL$159.99
  • Tirzepatide 15 mL$139.99
  • Tirzepatide 30 mL$179.99

Wellness & Longevity

Starting at

$124.99

  • Glutathione$124.99
  • LIPO-C$129.99
  • Lipotropic + B12$144.99
  • NAD+ nasal spray$149.99
  • NAD+ nasal spray 300$159.99
  • NAD+ injection$194.99

Women's Health & HRT

Starting at

$99.99

  • Estradiol tablets$99.99
  • Progesterone$109.99
  • Bi-est$114.99
  • Estradiol patches$154.99
  • Estradiol gel$154.99

Swipe to see all categories

Introductory founding member pricing is limited and subject to change. Prescription treatment requires consultation with a licensed healthcare provider and is not guaranteed.

Our physicians

Physicians who have heard your story before.

Every plan is written and signed by a licensed doctor — not an algorithm, not a coach reading from a script.

Portrait of Dr. Alana Whitfield, MD

Dr. Alana Whitfield, MD

Internal Medicine · Obesity Medicine Diplomate

Fifteen years in primary care on the South Side of Chicago. I learned there that weight is rarely about willpower — it's about biology, stress, sleep and access.
Portrait of Dr. Marcus Boateng, MD

Dr. Marcus Boateng, MD

Family Medicine · ABOM Certified

I treat hypertension and prediabetes alongside weight, because for most of my patients they arrived together and they leave together.
Member stories

In their words.

The first visit was the first time a doctor asked what my grandmother cooked instead of telling me to eat less rice.
Danielle R.Atlanta, GA · 9 months in
My A1C came down before my weight did, and my doctor explained exactly why that was the point.
Terrence M.Detroit, MI · 6 months in
I'm 61. Nobody rushed me, nobody talked past me. They adjusted the plan around my blood pressure meds.
Yvonne B.Houston, TX · 14 months in
FAQ

Questions, answered plainly.

Cost, insurance, medication, labs and privacy — the things people ask before their first visit.

What does it cost, and are there hidden fees?

Weight-management care starts at $129.99 with founding member pricing and includes your physician visits, plan adjustments, lab review and unlimited messaging. Medication, if prescribed, is billed separately — we show you the exact price before anything is ordered. No enrollment fee, no cancellation fee.

Do I need insurance?

No. Membership is self-pay, which keeps pricing predictable. If you do have insurance, many members use it for labs and for prescriptions filled at their local pharmacy, and we provide superbills on request.

Is medication required?

Never. Some members do best with GLP-1 or other prescribed therapy; others build results through nutrition, movement and treating the conditions underneath. Your physician recommends, you decide.

How fast can I be seen?

Most members complete intake and have their first video visit within 3 business days. Evening and weekend appointments are available.

Your first visit is three minutes away.

Five short steps to check eligibility in your state. Nothing is charged until you've met your physician.

Founding member pricing from $129.99 · no insurance required · cancel anytime